Author: guoyiran

The last day in Russia, I had dinner with Jane and her husband. We talked a lot about the culture different in different countries, and have wonderful time.

Time flies and we are now on the last day of our trip, thanks everyone for having the best memory in the World Cup Russia 2018.

Egypt government signs sponsor deal with FIFA and I see their name on the led screen on site already.

Scarlet Sails was a unique festival in the St. Petersburg which celebrates the graduation of High school students. It also the polar day of the year which the day get dark for only a hour. People in the city celebrating this day by sailing and fireworks.

 

I met some Chinese football fans before the game.

I am so excited to see a lot of Chinese people together and take pictures with our flag.

 

The stadium was crowded by Brazil ?? fans, they were so crazy and cheer for their team. Our seats are pretty good to watch the game, even see the play’s face. 

This is not the first World Cup game of me, but I still feel that was the first game. Not only because of the seats, but also the fantastic atmosphere of fans.

 

My term topic is about the sponsorship, one of the important part is about the sponsorship activation. Let's see what we have in Moscow stadium.

As one of the FIFA official partners, Coca-Cola has the priority to pick the good place for advertising. As the pic shown that Coca-Cola has giant one on the main street in downtown St. Petersburg.

 

After 2 hours delayed and 8 hours flight, finally I am here in Moscow. Since some of us did not purchase tickets for today’s game, we decided to go to the FIFA Fan Fest to watch the game with plenty of fans.

The entrances were well organized here, more than 10 lines and the waiting time were no more than 5 mins.

 

The 5 Hisense giant screens are the conspicuous thing in the square, I think that’s a part of sponsor’s rights. There were tons of people watch the game here, however due to the waiting line is not well organized and the cashier is not good at speaking English, we spent more than a hour on that. That’s only 20 people ahead of us in line by the way.